About SARGSSIAN
SARGSSIAN began in 2013 with a simple, heartfelt idea-creating handmade hairbands and bracelets for friends. Back then, it was called GSG, and it was just me-gaia, discovering the joy of crafting and sharing my creations. I had no formal training, just a love for fabrics, design, and the happiness I saw when someone wore something I made.
From hairbands to skirts, dresses, and even silk pajamas, I poured my heart into every piece. I sewed for my family, my friends, and eventually for customers, learning everything from scratch. Over time, I trained under incredible mentors, gaining professional knowledge that shaped me and the brand. By 2017, GSG became SARGSSIAN, and with it came a commitment to something bigger-sustainability.
Our Philosophy SARGSSIAN is built on the belief that what we wear can reflect who we are and what we stand for. It’s about
SELF-expression, but also about making choices that respect the world we live in.
We transitioned to sustainable practices, rejecting mass production and choosing eco-friendly materials, even though it’s not the easiest path for a small brand from Armenia. But change always starts with small steps, and I started with myself-recycling, rethinking, and reimagining what fashion could be.
Our Mission At SARGSSIAN, we’re here to break the rules. We believe style and sustainability should go hand in hand. Our mission?
To empower you to express yourself authentically while leading the charge for a more eco-conscious fashion world. Fashion isn’t just about what you wear-it’s about who you are, how you connect, and the impact you make.
Let’s make a change, one meaningful piece at a time.
Our Unique Vision What sets SARGSSIAN apart is our ability to connect deeply with individuals while staying rooted in sustainability.
Every piece we create isn’t just clothing-it’s a story, a reflection of your individuality, and a commitment to the planet.
Where other brands might focus on trends or luxury, we focus on you-your emotions, your identity, and the values you hold.
At SARGSSIAN, fashion becomes a way to express who you are while making a meaningful impact.
The SARGSSIAN Experience Our collections are inspired by the people we meet, the places we visit, and the emotions we all share. From timeless casual and sportswear to upcoming couture lines, everything we craft is infused with purpose and personality. Whether it’s a hoodie, a tote bag, or a limited-edition piece, every item invites you to see yourself in it and to wear it with pride.
Our Campaigns
- SELF-expression: At the heart of SARGSSIAN is the belief that everyone deserves to express themselves freely. Our designs are a canvas for individuality, where every person can feel seen, heard, and understood.
- Corners & Eyes: This campaign is a celebration of human connection. It began in Berlin, where we captured the emotions of eight individuals through their eyes and paired them with the stories told by the city’s architecture and corners. But this is only the beginning. Corners & Eyes will travel to other cities, exploring new cultures, characters, and emotions, creating a collection that’s as diverse and inspiring as the people it represents.
Why SARGSSIAN?
SARGSSIAN is more than a brand-it’s a movement for those who value authenticity and purpose. When you wear SARGSSIAN, you wear more than clothes; you carry a story of SELF-expression, sustainability, and meaningful impact.
Join the SARGSSIAN Community
SARGSSIAN is a place for dreamers, creators, and changemakers. By joining us, you become part of a community that values individuality and a shared commitment to leaving the world better than we found it. Let’s shape the future, one meaningful piece at a time.
Founded by gaia sargssian
Based in Armenia, Vanadzor
Brand Color: Gray